Pascale Hansen in

Pascale Hansen

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Founder, CEO & Financial Strategist at Zada Corp
📍 Vancouver, British Columbia, Canada

Pascale Hansen is the Founder and Principal Strategist at Zada, leveraging over two decades of experience to guide business owners in strategic financial planning. She holds certifications as a Financial Education Instructor and a Cognitive Behavioural Therapy Practitioner. People who have worked with her describe her as insightful, dedicated, and having unmatched integrity.

As a published author, Pascale co-wrote a book on improving credit scores and was featured in "Shine," a book highlighting successful women who have overcome adversity. She is passionate about empowering others through education and has supported the advancement of women in sales through her board membership at Women in Sales (WinS).

Unique Fact: Pascale applies principles from her Cognitive Behavioural Therapy (CBT) certification to help clients navigate the psychological aspects of financial decision-making.

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Experience
27 Years
Current Role
Founder, CEO & Financial Strategist
Job Level
Leadership
Location
Vancouver, British Columbia, Canada
Personality Overview

How Pascale shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Pascale cares about

Behavioral Finance
She frequently writes about concepts like "Present Bias" and the "Endowment Effect," exploring how psychology influences financial decisions and can quietly undermine wealth.
Business Owner Strategy
Her firm, Zada, focuses on helping entrepreneurs with integrated planning, strategic execution, and efficient corporate financial structuring to achieve long-term growth.
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Career

Work history

2021
Founder, CEO & Financial Strategist
Zada Corp
2018 - 2022
Insurance Advisor
Capital Concepts Group Inc
2018 - 2020
Board Member
Women in Sales (WinS)
2018 - 2020
Principal Cofounder
The How To Group
2017 - 2018
National Account Manager
Cambridge Global Payments
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2025 - 12-2025
Certified Financial Education Instructor
National Financial Educators' Council
Cognitive Behavioural Therapy (CBT) Practitioner Certificate
Achology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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