Patricia Iranzo

Critic
DISC Type : C

Dirección de Marketing, Comunicación y RSC at Velarte

Valencia, Valencian Community, Spain

Overview

Patricia is the Director of Marketing, Communication, and Corporate Social Responsibility at Velarte, where she focuses on brand strategy. She has a strong background in balancing business and client needs, with previous experience as a consultant and CMO. She holds a Masters in Digital Marketing with a specialization in E-commerce.

Patricia values personal and professional growth, having taken a career break to raise her children, an experience she describes as both challenging and wonderful. During that time, she also updated her qualifications. Her interests include leadership philosophies and continuous self-improvement.

Unique fact: She successfully re-entered the workforce in a leadership role after taking a career break for her family, during which she also completed a Masters degree.

Personality Overview

Precise

Negotiator

Critic

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Brand Strategy
Her current role and professional headline explicitly state her focus on developing and managing brand strategy for Velarte.
Digital Marketing & Ecommerce
She recently completed a Master's degree with a specialization in E-commerce, demonstrating a commitment to modernizing her marketing skills.
Servant Leadership
She is inspired by the book "The Servant" (La Paradoja), stating a belief that leading is about serving others, society, and her team.

Media Appearances

Patricia has no verified media appearances

Work History

5-2024
Dirección de Marketing, Comunicación y RSC at Velarte
3-2023 - 5-2024
Consultora Desarrollo de mercado y Marketing Digital at IFEDES
7-2021 - 2-2023
Cuidado de los hijos/as a tiempo completo at Career Break
9-2020 - 6-2021
Chief Marketing Officer at Sesderma
9-2017 - 9-2020
Sales & Marketing Controller at Babaria

Education

Diplomatura from University of Valencia
Programa The Power Marketing Digital con especialización E-commerce from thePower

More Information

Social Presence :

Prographics :

Exp : 8 Location : Valencia, Valencian Community, Spain Job Level : N/A Designation : Dirección de Marketing, Comunicación y RSC at Velarte
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Patricia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Patricia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Patricia

Personality Compatibility


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