Patricia Lupi

Critic
DISC Type : C

freelance art director at Ideas Lab

Gallarate, Lombardy, Italy

Overview

Patricia is a freelance Art Director who describes herself as a hybrid between analog and digital graphics. With a background from the Universidad Iberoamericana and Istituto Superiore de Comunicazione, she has experience working with major clients like Nestlé, Disney, and Kodak on high-impact projects.

Born in Mexico City and now based in Milan for over 15 years, she is passionate about telling stories with images and is enthusiastic about all forms of visual communication. Her creative process involves listening, imagining, and researching to bring ideas to life.

She recently shared a unique project she developed called "Feng shui branding. "

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Visual Storytelling
States that she loves to tell stories with images and is enthusiastic about all forms of visual communication.
Creative Branding
Recently completed a project titled "Feng shui branding" and has a history of developing creative lines for major brands like Nestlé and Disney.
Viral Graphics
Shows a keen interest in viral infographics and graphics, sharing examples related to her home country, Mexico.

Media Appearances

Patricia has no verified media appearances

Work History

1-2005
freelance art director at Ideas Lab
2001 - 2004
art director jr. at input srl
3-1998 - 2-2001
Responsabile area grafica at MKT Design
1-1995 - 2-1998
Responsabile area grafica at One on one marketing

Education

1-1988 - 7-1992
Laurea in grafica from Universidad Iberoamericana, Ciudad de México
2000 - 2001
ISC art direction from Istituto Superiore de Comunicazione

More Information

Social Presence :

Prographics :

Exp : 30 Location : Gallarate, Lombardy, Italy Job Level : Mid-senior Designation : freelance art director at Ideas Lab
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Patricia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Patricia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Patricia

Personality Compatibility


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