Patricia Miranda

Critic
DISC Type : C

Sales Director at EF English Live Brasil

São Paulo, São Paulo, Brazil

Overview

Patricia is a Sales Director with extensive experience in customer experience and sales leadership across financial, hospitality, and education sectors. Colleagues describe her as a dedicated, results-focused, and analytical leader, skilled in team management and B2B/B2C sales. She holds an MBA from FGV - Fundação Getulio Vargas.

Outside of her primary role, Patricia is passionate about professional development, mentorship, and fostering valuable connections. She actively participates in programs that allow her to guide other professionals and collaborate with peers on meaningful causes, finding great fulfillment in learning and shared growth.

She was recently honored to be part of a select group of professionals working together on an important cause within the customer experience field.

Personality Overview

Precise

Information Seeker

Objective Thinker

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sales Leadership
As a Sales Director, she has a proven record of leading large teams, enhancing profitability, and achieving significant sales results, as highlighted by her recent Black Friday success.
Customer Experience
This is a core area of her expertise, listed in her skills and reinforced by her participation in a select group focused on this field.
Team Mentorship
She is an active mentor through EF English Live, expressing that she is honored to guide other professionals and finds the experience rich with learning and connection.

Media Appearances

Patricia has no verified media appearances

Work History

5-2017
Sales Director at EF English Live Brasil
4-2016 - 5-2017
General Sales Manager at Konecta Corporativa
9-2014 - 12-2015
Consultant at V2 Consulting

Education

2008 - 2009
MBA from FGV - Fundação Getulio Vargas
2005 - 2006
Specialization from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Sales Director at EF English Live Brasil
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Patricia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Patricia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Patricia

Personality Compatibility


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