Patricia Reda

Researcher
DISC Type : Cs

Managing Director, Global Risk and Brand Protection at Deloitte

New York, New York, United States

Overview

Patricia Reda is a Managing Director at Deloitte specializing in Global Risk and Brand Protection. With a career spanning over 25 years entirely at Deloitte, she has deep expertise in audit, consulting, crisis management, and financial advisory for global companies. Patricia holds a BBA from Pace University.

Her entire professional career has been dedicated to Deloitte, showcasing a remarkable journey from Associate Director to her current leadership role.

Personality Overview

ROI Seeker

Perfectionist

Process Focused

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Brand Protection
Her core professional focus involves guiding global companies in protecting their brands from threats like counterfeiting and gray market activities.
Crisis Management
A seasoned professional with over two decades of experience helping organizations navigate and manage significant risk and crisis events.
Corporate Reputation
[Predicted] Her work in risk and brand protection is directly linked to safeguarding and enhancing the reputation of multinational corporations.

Media Appearances

Patricia has no verified media appearances

Work History

8-2021
Managing Director, Global Risk and Brand Protection at Deloitte
9-1997
Associate Director at Deloitte

Education

1994 - 1997
BBA from Pace University

More Information

Social Presence :

Prographics :

Exp : 28 Location : New York, New York, United States Job Level : Mid-senior Designation : Managing Director, Global Risk and Brand Protection at Deloitte
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Insights For Selling To Patricia

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patricia is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Patricia

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Patricia move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Patricia take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Patricia

Personality Compatibility


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