Patrick Berresheim

Enthusiast
DISC Type : i

Vice President Digital at JACK WOLFSKIN

Basingstoke, England, United Kingdom, Germany

Overview

Patrick Berresheim is a seasoned digital executive with nearly two decades of experience leading e-commerce and digital strategy for major global brands. As VP Digital at JACK WOLFSKIN, he leverages his expertise from roles at BIRKENSTOCK, HUGO BOSS, and Gerry Weber. He holds a degree in Business Administration from the University of Cologne.

Born and educated in Cologne, Patrick has built his entire career spearheading the digital evolution of iconic German-based retail and apparel companies. His professional life reflects a deep-seated focus on brand growth within the European market and beyond, managing teams and strategy across the USA, China, and Japan.

He has been shaping the e-commerce landscape for renowned apparel brands since 2005.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Global E-Commerce
Responsible for digital strategy across Europe, Russia, China, and the USA at JACK WOLFSKIN and previously built international teams at BIRKENSTOCK.
Digital Transformation
His career is defined by leading the digital growth and multi-channel strategies for established retail brands like HUGO BOSS, BIRKENSTOCK, and JACK WOLFSKIN.
Apparel & Outdoor
Has spent his entire career in the apparel, footwear, and outdoor retail industries, demonstrating significant sector-specific expertise.

Media Appearances

Jack Wolfskin expands global digital business, appoints Patrick Berresheim as Vice President Digital. Featured in Jack Wolfskin (official press release PDF)

See Now

Work History

9-2021
Vice President Digital at JACK WOLFSKIN
2-2018 - 6-2021
Managing Director at BIRKENSTOCK DIGITAL GMBH
2-2017 - 1-2018
Global E-Commerce Director at Stokke AS
5-2016 - 2-2017
Director Digital Retail at HUGO BOSS AG
1-2012 - 4-2016
Director E-Commerce at HUGO BOSS AG

Education

Diplom-Kaufmann from University of Cologne
Education details unavailable from Université catholique de Louvain

More Information

Social Presence :

Prographics :

Exp : 22 Location : Basingstoke, England, United Kingdom, Germany Job Level : Senior Designation : Vice President Digital at JACK WOLFSKIN
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Patrick

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Patrick take some risk or not?

  • They can take some low-probability risks if needed.

You And Patrick

Personality Compatibility


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