Alex Schwald

Energizer
DISC Type : I

Senior Director IT (CIO) at Takko Fashion

Ruhr Region, Germany

Overview

Alex Schwald is the Senior Director of IT (CIO) at Takko Fashion, an executive with over 19 years of experience leading technology in the retail sector. He specializes in digital transformation, omnichannel commerce, and IT strategy. He holds a degree in Computer Science from Westfälische Hochschule.

He previously directed the global media technology for QVC, managing the IT for worldwide multi-network broadcasts, video streaming, and studio operations across Japan, the UK, and the US.

Personality Overview

Relationship Oriented

Big Picture Person

Full Of Energy

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Retail Transformation
Leads the end-to-end digital and IT strategy at Takko Fashion, focusing on modernizing retail tech, ERP, store systems, and e-commerce platforms.
Omnichannel Strategy
Has extensive experience driving omnichannel strategy across enterprise domains like supply chain, order management, and customer-facing platforms for major retailers.
Global IT Leadership
Proven track record of leading large, cross-cultural engineering and IT teams distributed across Europe, the United States, and the Asia-Pacific region.

Media Appearances

Takko Fashion macht Alex Schwald zum IT‑Chef. Featured in CIO DE

See Now

Work History

2-2026
Senior Director IT (CIO) at Takko Fashion
12-2021 - 1-2026
Vice President Technology | Omni-Channel Services, SAP & Corporate at MediaMarktSaturn
9-2019 - 11-2021
Director EU Software Engineering at Qurate Retail Group
11-2017 - 8-2019
Director IT Applications Development - Global Customer Financial Management at Qurate Retail Group
11-2016 - 10-2017
Director Applications Development Global Media Technology at QVC

Education

1999 - 2006
Diplom Informatiker (FH) from Westfälische Hochschule

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ruhr Region, Germany Job Level : Leadership Designation : Senior Director IT (CIO) at Takko Fashion
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Insights For Selling To Alex

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alex is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Alex

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Alex move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Alex take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Alex

Personality Compatibility


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