Patrick Kenna

Trailblazer
DISC Type : DI

President & CEO at 4AllPromos.com

Boston, Massachusetts, United States

Overview

Patrick Kenna is the President & CEO of 4AllPromos, an e-commerce promotional products company. An innovative business leader with an MBA from the University of Chicago Booth School of Business, he has a proven record of managing ~$100M revenue goals and ~$70M operational budgets in global organizations, with expertise in digital marketing and strategic planning.

Reflecting his dual B. A. in Music and Psychology from Bates College, Patrick has a demonstrated interest in community engagement. For his senior thesis, he developed and implemented a music curriculum for an after-school program, combining his academic passions to support youth development.

Unique fact: While at Wayfair, Patrick was responsible for the go-to-market strategy, operations, and analytics for the company’s +$9. 5 billion portfolio of house brands.

Personality Overview

Informal

Values Relationships

Charismatic

If they come to believe in your value proposition, they will be your champion.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Promotional Marketing
As CEO of 4AllPromos, he has authored multiple articles on the effective use of promotional products and company swag to build brand awareness and customer relationships.
E-commerce Growth
His career at Wayfair, Clutter, and 4AllPromos has centered on driving revenue and expansion for e-commerce and tech-enabled consumer service companies.
Data-Driven Strategy
He has a track record of building tools like sales forecasting dashboards to create robust processes and improve business predictability.

Media Appearances

Patrick has no verified media appearances

Work History

10-2024
President & CEO at 4AllPromos.com
12-2023 - 10-2024
President & Chief Revenue Officer at 4AllPromos.com
12-2023
GM & Head of Product, Growth, and Data at Clutter
12-2023
GM & Head of Product, Growth, and Data - Part 2 at Clutter
GM & Head of Growth at Clutter

Education

2013 - 2015
Master of Business Administration (MBA) from The University of Chicago Booth School of Business
2003 - 2007
B.A. from Bates College

More Information

Social Presence :

Prographics :

Exp : 2 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : President & CEO at 4AllPromos.com
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Patrick

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Patrick take some risk or not?

  • If necessary, they will be ready to take risks.

You And Patrick

Personality Compatibility


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