Patrick Masset

Inspirer
DISC Type : id

Chief Executive Officer at AIIM

Toronto, Ontario, Canada

Overview

Patrick is an accomplished B2B SaaS leader with a proven talent for transforming and scaling companies to accelerate revenue growth. He builds high-performing teams by implementing data-driven processes. Colleagues describe him as a visionary, encouraging, and positive leader. He is a graduate of Université du Québec à Trois-Rivières.

He is passionate about fostering a collaborative and positive team culture, celebrating his teams diversity and achievements. Patrick is also committed to social impact, having launched the "AIIM Gives Back" program to support community causes and cancer-focused charities, reflecting his dedication to corporate responsibility.

He once led his team to a record-breaking achievement of 19 consecutive months over their sales quota.

Personality Overview

Confident & Optimistic

Decisive

Achievment Oriented

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sales Transformation
His career highlights implementing metric-based, scalable sales methodologies to transform sales organizations at multiple companies, including Wolters Kluwer and Dye & Durham.
Revenue Growth
A core theme of his professional background is his proven ability to scale and accelerate revenue growth, consistently exceeding quotas and driving business expansion.
Corporate Philanthropy
He initiated the "AIIM Gives Back" program, directing company-wide charitable efforts towards important causes and demonstrating a strong commitment to social responsibility.

Media Appearances

Patrick has no verified media appearances

Work History

5-2022
Chief Executive Officer at AIIM
7-2020 - 10-2021
AVP Sales Northeast at Imperva
5-2019 - 4-2020
VP Sales & Revenue Retention at Dye & Durham Corporation
5-2017 - 5-2019
VP Sales & Revenue Retention at Wolters Kluwer Canada
1-2011 - 5-2017
Executive Vice President Sales & Customer Experience at Doxim Inc.

Education

Bachelor from Université du Québec à Trois-Rivières

More Information

Social Presence :

Prographics :

Exp : 28 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Executive Officer at AIIM
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Patrick

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Patrick take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Patrick

Personality Compatibility


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