Patrick McDermott

Initiator
DISC Type : Di

Enabling Food Businesses To Reduce Waste And Improve Profit Margins at DigiTally

Ireland

Overview

Patrick McDermott is the CEO of DigiTally, focusing on driving margin growth and sustainability for food service businesses through data-led software. He leverages over 25 years of industry experience to help clients reduce food waste and improve profitability. People who have worked with him describe him as professional, customer-focused, and a quality-driven business manager.

Drawing from a deep background in high-end hospitality, Patrick has a certification from the Wine & Spirit Education Trust. He is passionate about industry innovation and hosts the "Food Service Matters" podcast, where he interviews leaders and discusses key challenges and opportunities shaping the future of the food service sector.

Before founding his own companies, he served high-profile passengers, including heads of state and celebrities, as an Assistant Restaurant Manager on the Queen Mary 2 cruise line.

Personality Overview

Risk-Accepting

Friendly Challenger

Conviction Driven

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Reducing Food Waste
A core mission of his company, DigiTally. He is passionate about helping businesses track and reduce waste, frequently appearing on podcasts to discuss its importance.
Profit Margin Growth
His professional focus is on enabling food businesses to improve margins and operational efficiency through smarter, data-led software solutions.
Food Service Tech
As a SaaS founder, he advocates for digitizing manual processes in the food and beverage industry to save time and improve data accuracy for better decision-making.

Media Appearances

Patrick McDermott, Founder of DigiTally, on Tackling Food Waste and Increasing Margins. Featured in Hospitality Mavericks Podcast

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How to Build a Truly Sustainable Food Service Business. Featured in digitally.io (DigiTally blog)

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Did you hear the conversation about food waste between Patrick McDermott and Ben?. Featured in Facebook Video (Go Digitally)

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Work History

1-2017
Enabling Food Businesses To Reduce Waste And Improve Profit Margins at DigiTally
8-2004 - 6-2023
Managing Director at Stocktaking.ie (acquired by RGIS)
11-2021 - 11-2022
BITA Board Member at BITA
10-2003 - 8-2004
Asst Restaurant Manager at Queen Mary 2 Cunard Cruise Line
Food & Beverage at The Commons Restaurant

Education

2012 - 2016
Bachelor of Commerce from University of Galway
2002 - 2004
Wine & Spirit Education from Wine & Spirit Education Trust

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ireland Job Level : N/A Designation : Enabling Food Businesses To Reduce Waste And Improve Profit Margins at DigiTally
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Patrick

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Patrick take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Patrick

Personality Compatibility


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