Patrick Sai

Energizer
DISC Type : I

Vice President of Sales & Marketing at California Nut Company

Modesto-Merced Area, United States

Overview

Patrick is a marketing and sales leader with over 20 years of experience in the food industry, specializing in brand management, P&L oversight, and revenue growth. Holding an MBA from San Diego State University, he has a proven track record of leading cross-functional teams and implementing successful strategic plans.

With an entrepreneurial spirit, Patrick is a proud member of Rotary International, reflecting a strong commitment to community service. He is a dedicated mentor to his direct reports, focusing on their professional development. His interests also include the US Army.

He once spearheaded a "Path-to-Profit" project that successfully turned an unprofitable business line back to positive EBITDA.

Personality Overview

Imaginative

Big Picture Person

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Brand & Profit Growth
His career is defined by managing brand strategy and P&L to drive revenue, including leading a significant financial turnaround project at a previous company.
Food Industry Sales
He has deep expertise in the food and beverage sector, having held senior sales and marketing roles at California Nut Company, Foster Farms, and Joseph Gallo Farms.
Community Service
As a proud member of Rotary International, he is actively involved in an organization focused on humanitarian service and promoting goodwill.

Media Appearances

Patrick has no verified media appearances

Work History

1-2023
Vice President of Sales & Marketing at California Nut Company
Directed / Senior Brand Manager / Marketing Manager at Foster Farms
Brand Manager at Joseph Gallo Farms
Marketing Manager at La Belle Inc.
Marketing Manager, Foodservice at Foster Farms

Education

1996 - 1997
MBA from San Diego State University
1989 - 1993
BS from California State University, Stanislaus

More Information

Social Presence :

Prographics :

Exp : 2 Location : Modesto-Merced Area, United States Job Level : Senior Designation : Vice President of Sales & Marketing at California Nut Company
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Patrick

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Patrick take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Patrick

Personality Compatibility


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