Patrick Schneider

Critic
DISC Type : C

President International | Head of Sales US at True Brands

Delfgauw, South Holland, Netherlands

Overview

Patrick is an entrepreneurial CEO with over 20 years of experience building and transforming international consumer and lifestyle brands across 80+ countries. Educated at Nyenrode Business University, he is known for translating innovation into commercial success. People who have worked with him describe him as respectful with an open attitude.

As a "founder at heart, " Patrick is passionate about aligning purpose, people, and profit. He has consistently integrated social impact into his work, having founded an ecosystem to accelerate sustainable businesses and a separate social enterprise to provide meaningful employment for people with disabilities.

He founded a social enterprise and scaled it to over 120 employees, achieving profitability within just two years.

Personality Overview

Negotiator

Critic

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

International Expansion
He has scaled consumer product companies into international groups active in over 80 countries and recently designed and executed the European expansion for a US-based brand.
Brand Creation
He has a background in creating and scaling global brands, recently building a new wine accessory brand from concept to international trade show launch within six months.
Entrepreneurial Scaling
He focuses on maintaining an entrepreneurial mindset during growth, stating that scaling is not about speed, but about discipline to preserve the company's original DNA.

Media Appearances

Patrick has no verified media appearances

Work History

3-2024
President International | Head of Sales US at True Brands
6-2020
Founder & CEO / Owner at Responsible Together
6-2019 - 5-2025
Owner at Dutch Creative Brands Group
1-2003 - 5-2019
CEO & CCO at Dutch Creative Brands Group
1-2014 - 5-2025
Founder & Managing Director / Owner at Voor Elkaar BV.

Education

1997 - 1998
Master of Science in Management (accelerated program) from Nyenrode Business University
1993 - 1997
Bachelor from Rotterdam University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 23 Location : Delfgauw, South Holland, Netherlands Job Level : Mid-senior Designation : President International | Head of Sales US at True Brands
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Patrick

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Patrick take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Patrick

Personality Compatibility


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