Patrick Steenvoorden

Go-getter
DISC Type : d

CEO | CFO (interim) at LTP Business Psychologists

The Hague, South Holland, Netherlands

Overview

Patrick is the CEO and CFO of digital service provider Macaw, leading the companys international financial strategy. An experienced leader with a background in M&A and risk management from his 14+ years at LeasePlan, he is described by colleagues as sharp, analytical, and high-energy. He studied Financial Economics at Vrije Universiteit Amsterdam.

Guided by a "people-first" philosophy, Patrick is passionate about developing professionals and fostering collaboration. He believes that supporting the mental wellbeing of colleagues is fundamental to driving business success and strives to improve daily as a manager and human being.

In January 2026, Patrick was appointed CEO of Macaw, and he uniquely combines this with his ongoing responsibilities as the companys Chief Financial Officer.

Personality Overview

Decisive

Self-Confident

Challenger

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

C-Suite Leadership
He holds the dual role of CEO and CFO at Macaw, giving him a unique perspective on integrating financial strategy with overall company vision and operations.
Mergers & Acquisitions
His career foundation is in corporate finance consultancy and M&A deal-making. A recent social media post celebrated a new partnership between Macaw and Onefellow.
People Development
A core tenet of his leadership style, he frequently emphasizes energizing teams and developing people as key drivers for improving business performance and success.

Media Appearances

Patrick has no verified media appearances

Work History

4-2021 - 9-2022
CEO | CFO (interim) at LTP Business Psychologists
10-2020 - 9-2022
CFO (interim) at LTP Business Psychologists
2-2020
Founder / director at Lithos Advisory
2-2020 - 10-2020
Associate at Been Management Consulting
2-2020 - 5-2020
Advisor to Board and Shareholders at S-P-S International B.V.

Education

2019 - 2019
Breakthrough Program for Senior Executives from IMD
2017 - 2017
Value Creation for LeasePlan from INSEAD

More Information

Social Presence :

Prographics :

Exp : 24 Location : The Hague, South Holland, Netherlands Job Level : Leadership Designation : CEO | CFO (interim) at LTP Business Psychologists
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Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Patrick

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Patrick take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Patrick

Personality Compatibility


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