Patrick Williamson

Observer
DISC Type : ic

VP of Performance Marketing at MPB

Brighton, England, United Kingdom

Overview

Patrick is the VP of Performance Marketing at MPB, leading paid media for the fast-growing tech business. An experienced marketing professional with a background in digital strategy and integrated marketing, he holds a BA in Politics from The University of Sheffield.

He is passionate about sustainable growth, celebrating his teams 50% reduction in CO2 emissions from digital media.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Sustainable Marketing
He champions a mindful approach to growth, highlighting his company's success in significantly reducing CO2 emissions from its digital media campaigns.
Agentic AI
He is a featured panelist at the Performance Marketing World Unlocked conference, discussing how Agentic AI will transform the future of marketing.
Performance Marketing
As a VP in the field, he has a deep background in digital strategy, media buying, and leading paid media for high-growth companies.

Media Appearances

Patrick has no verified media appearances

Work History

3-2024
VP of Performance Marketing at MPB
9-2020 - 3-2024
Global Head of Media at MPB
4-2019 - 9-2020
Head of Media at MPB
3-2017 - 4-2019
Communications Director at The&Partnership
9-2015 - 2-2017
Associate Client Director at Carat UK

Education

2008 - 2011
BA from The University of Sheffield

More Information

Social Presence :

Prographics :

Exp : 14 Location : Brighton, England, United Kingdom Job Level : Senior Designation : VP of Performance Marketing at MPB
URL has been copied!

Insights For Selling To Patrick

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patrick is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Patrick

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Patrick move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Patrick take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Patrick

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.