Paul Baker

Observer
DISC Type : ci

Head of Product Management at Xaar

Greater Cambridge Area, United Kingdom

Overview

Paul is a commercially astute technology leader with over 30 years of experience in high-tech industries. As Head of Product Management at Xaar, he specializes in product lifecycle management, corporate strategy, and leading multi-disciplinary teams. He holds a Level 5 Certificate in Leadership & Management.

Outside of his professional life, Paul is a supportive family man. He has publicly shared his support for a fundraising adventure undertaken by his wife and daughter for The Prospects Trust, a UK-based charity, highlighting his commitment to community and worthy causes.

After an adventure lasting over 21 years, he recently concluded his long tenure at Inca Digital Printers (now Agfa).

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Product Lifecycle Management
This skill is consistently listed across his various roles at Inca Digital, Agfa, and now Xaar, indicating it is a core area of his professional expertise.
Innovative Inkjet Technology
His career at Inca, Agfa, and Xaar, coupled with his recruitment posts, shows a deep focus on delivering innovative technology for the industrial inkjet market.
Team Leadership
A recommendation highlights his ability to lead large teams through challenges. His history as an Engineering Director and his management certifications confirm his focus on leadership.

Media Appearances

Paul has no verified media appearances

Work History

3-2026
Head of Product Management at Xaar
6-2022 - 2-2026
Engineering Director at Agfa Inkjet Solutions
4-2019 - 6-2022
Engineering Director at Inca Digital Printers
9-2016 - 3-2019
Product Manager at Inca Digital Printers
2-2009 - 8-2016
Project Manager at Inca Digital Printers

Education

Level 5 Certificate in Leadership & Management from Institute of Leadership Management
APM Practitioner from Association for Project Management

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Cambridge Area, United Kingdom Job Level : Mid-senior Designation : Head of Product Management at Xaar
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Paul

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Paul take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Paul

Personality Compatibility


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