Paul Bindels is the Demand Team Lead at Dapper, where he has grown from an intern to leading the demand team. Educated at Rotterdam School of Management, he specializes in B2B marketing, demand generation, and people development, with a focus on challenging conventional marketing strategies.
Outside of his professional life, Paul is an avid boulderer and has a keen interest in good food and craft beer. He has also openly shared his personal journey of overcoming significant challenges, highlighting his resilience and determination.
He has conceptualized "ROIdeas" as a new framework to measure the creative and memorable aspects of marketing beyond traditional ROI.
Read the full overview →They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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