Paul Bindels in

Paul Bindels

Observer · DISC type ic
Demand Team Lead at Dapper - the demand agency
📍 Rotterdam, South Holland, Netherlands

Paul Bindels is the Demand Team Lead at Dapper, where he has grown from an intern to leading the demand team. Educated at Rotterdam School of Management, he specializes in B2B marketing, demand generation, and people development, with a focus on challenging conventional marketing strategies.

Outside of his professional life, Paul is an avid boulderer and has a keen interest in good food and craft beer. He has also openly shared his personal journey of overcoming significant challenges, highlighting his resilience and determination.

He has conceptualized "ROIdeas" as a new framework to measure the creative and memorable aspects of marketing beyond traditional ROI.

Read the full overview →
Experience
6 Years
Current Role
Demand Team Lead
Job Level
Middle
Location
Rotterdam, South Holland, Netherlands
Personality Overview

How Paul shows up

Value Driven
Assertive
Example Seeker

They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Paul cares about

Complex B2B Marketing
He advocates for embracing the inherent complexity of B2B marketing to create more accurate and effective messaging, rather than oversimplifying it.
Rethinking Marketing ROI
He developed the concept of "ROIdeas" to measure the impact of creative ideas in marketing, suggesting traditional ROI metrics are insufficient.
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Career

Work history

1-2026
Demand Team Lead
Dapper - the demand agency
1-2025 - 12-2025
Demand Manager
Dapper - the demand agency
1-2022 - 12-2024
Medior Growth Marketing Consultant
Dapper - the demand agency
8-2021 - 1-2022
Growth Marketing Intern
Dapper - the demand agency
9-2020 - 8-2021
Chairman Marketing & Branding Committee
MAEUR
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2020 - 2023
Master's degree
Rotterdam School of Management, Erasmus University
2017 - 2020
Bachelor's degree
Rotterdam School of Management, Erasmus University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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