Paul Bindels

Observer
DISC Type : ic

Demand Team Lead at Dapper - the demand agency

Rotterdam, South Holland, Netherlands

Overview

Paul Bindels is the Demand Team Lead at Dapper, where he has grown from an intern to leading the demand team. Educated at Rotterdam School of Management, he specializes in B2B marketing, demand generation, and people development, with a focus on challenging conventional marketing strategies.

Outside of his professional life, Paul is an avid boulderer and has a keen interest in good food and craft beer. He has also openly shared his personal journey of overcoming significant challenges, highlighting his resilience and determination.

He has conceptualized "ROIdeas" as a new framework to measure the creative and memorable aspects of marketing beyond traditional ROI.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Complex B2B Marketing
He advocates for embracing the inherent complexity of B2B marketing to create more accurate and effective messaging, rather than oversimplifying it.
Rethinking Marketing ROI
He developed the concept of "ROIdeas" to measure the impact of creative ideas in marketing, suggesting traditional ROI metrics are insufficient.
Rewarding Creativity
He is concerned with the disconnect between companies wanting creative marketers and then evaluating them with metrics that penalize creative thinking.

Media Appearances

Paul has no verified media appearances

Work History

1-2026
Demand Team Lead at Dapper - the demand agency
1-2025 - 12-2025
Demand Manager at Dapper - the demand agency
1-2022 - 12-2024
Medior Growth Marketing Consultant at Dapper - the demand agency
8-2021 - 1-2022
Growth Marketing Intern at Dapper - the demand agency
9-2020 - 8-2021
Chairman Marketing & Branding Committee at MAEUR

Education

2020 - 2023
Master's degree from Rotterdam School of Management, Erasmus University
2017 - 2020
Bachelor's degree from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Rotterdam, South Holland, Netherlands Job Level : Middle Designation : Demand Team Lead at Dapper - the demand agency
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Paul

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Paul take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Paul

Personality Compatibility


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