Paul Dobinson in

Paul Dobinson

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Enterprise Sales Director & Client Partner - Cloud, Data & AI Transformation at UST
📍 Sydney, New South Wales, Australia

Paul Dobinson is an Enterprise Sales Director at UST, specializing in cloud, data, and AI transformation for clients in Australia and New Zealand. With over two decades in enterprise tech at firms like Salesforce and Slalom, he leverages platforms like AWS, Snowflake, and Databricks to drive business outcomes. Colleagues describe him as strategic, creative, and affable.

Outside of work, Paul is a fan of science fiction literature, recently reviewing a novel by author Dennis E. Taylor. He enjoys hands-on tech projects and has a family with a son and two Staffordshire Bull Terriers. During his university years, he was active in rugby, football, and the Royal Naval Reserves.

He recently built a news app using ChatGPT and Vercels v0 tool as pair-programmers to keep up with Salesforce news.

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Experience
24 Years
Current Role
Enterprise Sales Director & Client Partner - Cloud, Data & AI Transformation
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Paul cares about

Practical AI Adoption
He actively experiments with AI for personal projects, like building apps, and has completed multiple certifications on AI strategy and generative AI fundamentals.
Salesforce Ecosystem
With extensive experience at Salesforce and its acquired companies like MuleSoft, he remains deeply engaged, even building a custom news app to follow platform updates.
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Career

Work history

5-2025
Enterprise Sales Director & Client Partner - Cloud, Data & AI Transformation
UST
2-2023 - 4-2025
Partner Sales Director - Industries (HLS, Manu, Auto, TTH) and Retail & Consumer Goods (RCG)
Salesforce
3-2022 - 2-2023
Partner Sales Director, MuleSoft - Emerging Industries and Geographies
Salesforce
2021 - 2022
Alliances Director, APAC
Copado
2021 - 2021
Sales Lead - Salesforce Consulting Services
Slalom
In the press

Media appearances

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Education
2007 - 2011
Masters
University of Leicester
1997 - 2000
BSC
University of Birmingham
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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