Sarah Badger in

Sarah Badger

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Global Content and Community Manager at Ben & Jerry's
📍 Winooski, Vermont, United States

Sarah is a communications professional with over 15 years of experience in consumer packaged goods, specializing in the natural and organic food sector. A graduate of the University of Vermont, she leads global content and community for Ben & Jerrys. People who have worked with her describe her as creative and credible.

Her career choices, with roles at Stonyfield Farm, Seventh Generation, and Ben & Jerrys, reflect a deep alignment with brands focused on sustainability and corporate social responsibility. She has a passion for communicating complex issues like sustainable agriculture, GMOs, and the benefits of organic farming to a wide audience.

She has humorously described her role at Ben & Jerrys as being an "ice cream pornographer" and "hand model. "

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Experience
23 Years
Current Role
Global Content and Community Manager
Job Level
Middle
Location
Winooski, Vermont, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sarah cares about

Content Marketing
As Global Content and Community Manager, she is a hands-on producer, creative director, writer, and food stylist, managing brand voice and producing global campaigns across all social platforms.
Corporate Social Responsibility
Her career is centered around values-led companies like Ben & Jerry's and Seventh Generation, and she specializes in communicating on green business practices and sustainability.
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Career

Work history

1-2013
Global Content and Community Manager
Ben & Jerry's
8-2012 - 1-2013
Social Media Specialist
Seventh Generation
11-2006 - 8-2012
Communications Manager
Stonyfield Farm
6-2005 - 11-2006
Public Relations Coordinator
Vermont Teddy Bear Company
3-2004 - 1-2005
Publicity Assistant
Blackwell Publishing
In the press

Media appearances

How digital asset management powers Ben & Jerry's global .... Featured in Canto
See now
Ben & Jerry's Packaging Rebrand Prompts Digital Asset Management Overhaul. Featured in Consumer Goods
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Education
1997 - 2001
Bachelor's Degree
University of Vermont
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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