Paul Evans in

Paul Evans

Trailblazer · DISC type DI
Founder and Chief Positioning Engineer at V2RSION
📍 London Area, United Kingdom

Paul is the Founder and Chief Positioning Engineer at V2RSION, an AI-powered positioning engineering studio. With over 20 years of global leadership experience with brands like Microsoft and Nike, and a background from the University of Cambridge, he specializes in GTM strategy and marketing innovation.

Outside of work, Paul is an active runner who enjoys preparing for events like 10k races. He is a strong believer in the power of teamwork, asserting that healthy conflict is the foundation of high performance and that one should always seek to work with people smarter than themselves.

He is pioneering the concept of "Positioning Engineering, " which treats a companys market position like software that needs continuous updates for the AI era.

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Experience
25 Years
Current Role
Founder and Chief Positioning Engineer
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Paul shows up

Informal
Assertive
Charismatic

They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Priorities

Topics Paul cares about

AI-Powered Positioning
He founded V2RSION to help businesses adapt their competitive advantage for an era where AI models increasingly influence customer decisions.
Go-to-Market Strategy
Leverages over two decades of experience to craft GTM strategies, viewing positioning as the most critical component for success in the current market.
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Career

Work history

1-2025
Founder and Chief Positioning Engineer
V2RSION
2-2025
Advisor
Pixels
12-2020 - 12-2024
Advisor
Cashew.ai
8-2019 - 12-2024
Founder and Fractional CMO
SixtyForty
4-2019 - 12-2023
Advisor
Brand Advance.
In the press

Media appearances

Paul Evans | Founder and Chief Positioning Engineer - V2RSION LTD. Featured in Forbes Councils
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Former Vodafone Global Head of Media launches V2RSION to redefine positioning for the intelligence era. Featured in UK Tech News
+2 more appearances Login to view media
Education
9-2024 - 12-2024
Mini MBA
MiniMBA
10-2023 - 12-2023
Business Sustainability Management
University of Cambridge
9-2023 - 12-2023
Mini MBA
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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