Paul Farmer

Commander
DISC Type : D

President & Co-Founder at VidSnippets Incorporated

Greater Halifax Metropolitan Area, Canada

Overview

Paul Farmer is the President of PH Farmer Consulting Ltd. , specializing in SR&ED and government funding with over 20 years of experience. He holds CPA, CMA, and MTEI designations from Saint Marys University. People often describe him as knowledgeable, helpful, and quick to grasp complex business needs.

Outside of his consulting work, Paul is a technology entrepreneur, having co-founded VidSnippets Incorporated. He shows a keen interest in the broader implications of technology, global economic trends, and leadership insights, often sharing articles and thoughts on topics like AI governance and collaborative business mindsets.

Unique fact: Paul has unique insider experience, having spent over 4 years as a government auditor reviewing SR&ED claims before consulting for the private sector.

Personality Overview

Candid & Clear

Strong-Willed

Decisive

They respond better to strong and respectful interactions.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

SR&ED Tax Credits
His primary professional focus involves helping companies prepare and submit Scientific Research and Experimental Development (SR&ED) tax credit claims.
Tech Entrepreneurship
He co-founded the digital media company VidSnippets Inc. and holds a Master's degree in Technology, Entrepreneurship & Innovation.
AI Governance
He has shared posts highlighting the need for responsibility and oversight in AI development to minimize the potential for abuse.

Media Appearances

Paul has no verified media appearances

Work History

12-2013 - 12-2018
President & Co-Founder at VidSnippets Incorporated
2003 - 2004
Director of Finance at ITANS
8-2002
President at PH Farmer Consulting Ltd
5-2002
Owner at PH FarmerConsulting Ltd
1999 - 1999
BDP officer at Atlantic Canada Opportunities Agency

Education

2013 - 2014
Master of Technology from Saint Mary's University
B. Comm from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Halifax Metropolitan Area, Canada Job Level : N/A Designation : President & Co-Founder at VidSnippets Incorporated
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Paul

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • If convinced, they can reach decisions quite fast.
  • Can Paul take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Paul

Personality Compatibility


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