Paul Fulton in

Paul Fulton

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Co-Founder/CEO at VanillaPura
📍 Lehi, Utah, United States

Paul Fulton is a seasoned CEO with extensive experience in retail, e-commerce, and brand development, having launched startups and held multiple president/CEO roles. An alumnus of the University of Utahs David Eccles School of Business, he has scaled businesses internationally, managed large teams, and secured partnerships with major retailers like Costco.

Outside of his executive roles, Paul is a best-selling author who co-wrote "The Art of Extract Making" with his wife, Jill. He has cultivated a passion for gourmet extracts into a thriving business and a massive, supportive online community of more than 350, 000 enthusiasts who share his interest.

He turned a passion for the worlds second most expensive spice, vanilla, into a successful e-commerce brand, a best-selling book, and a thriving online community.

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Experience
26 Years
Current Role
Co-Founder/CEO
Location
Lehi, Utah, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Paul cares about

E-commerce Strategy
He founded VanillaPura on Shopify and grew it to seven figures, also creating a Facebook community for other Shopify store owners to share growth strategies.
Community Building
He has built a passionate social media following of over 350, 000 people, with a Facebook group often called "The sweetest group on Facebook. "
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Career

Work history

10-2021
Co-Founder/CEO
VanillaPura
6-2012 - 10-2021
President
Ready Foods
2-2011 - 6-2012
Consultant
Paul Fulton
6-1999 - 2-2011
EVP/Sales & Marketing
Pedersen Worldwide
In the press

Media appearances

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Education
2000 - 2002
BS
University of Utah - David Eccles School of Business
2005 - 2007
Executive MBA
University of Utah
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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