Paul Fulton

Inquirer
DISC Type : cd

Co-Founder/CEO at VanillaPura

Lehi, Utah, United States

Overview

Paul Fulton is a seasoned CEO with extensive experience in retail, e-commerce, and brand development, having launched startups and held multiple president/CEO roles. An alumnus of the University of Utahs David Eccles School of Business, he has scaled businesses internationally, managed large teams, and secured partnerships with major retailers like Costco.

Outside of his executive roles, Paul is a best-selling author who co-wrote "The Art of Extract Making" with his wife, Jill. He has cultivated a passion for gourmet extracts into a thriving business and a massive, supportive online community of more than 350, 000 enthusiasts who share his interest.

He turned a passion for the worlds second most expensive spice, vanilla, into a successful e-commerce brand, a best-selling book, and a thriving online community.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

E-commerce Strategy
He founded VanillaPura on Shopify and grew it to seven figures, also creating a Facebook community for other Shopify store owners to share growth strategies.
Community Building
He has built a passionate social media following of over 350, 000 people, with a Facebook group often called "The sweetest group on Facebook. "
Retail Partnerships
He recently celebrated becoming an approved Costco vendor, with his product kit exceeding sales forecasts right after its launch in their stores.

Media Appearances

Paul has no verified media appearances

Work History

10-2021
Co-Founder/CEO at VanillaPura
6-2012 - 10-2021
President at Ready Foods
2-2011 - 6-2012
Consultant at Paul Fulton
6-1999 - 2-2011
EVP/Sales & Marketing at Pedersen Worldwide

Education

2000 - 2002
BS from University of Utah - David Eccles School of Business
2005 - 2007
Executive MBA from University of Utah

More Information

Social Presence :

Prographics :

Exp : 26 Location : Lehi, Utah, United States Job Level : N/A Designation : Co-Founder/CEO at VanillaPura
URL has been copied!

Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Paul take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Paul

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.