Paul Goodman

Visionary
DISC Type : Ds

Co-Founder at Finance for Forces

Nottingham, England, United Kingdom

Overview

Paul Goodman is the Chair of Goodman Financial Group, with over 20 years of experience in arranging more than £3 billion in commercial funding for UK SMEs. A former NACFB Chair and accountant, he is often described as knowledgeable, professional, and outcome-focused. He holds a BTEC National Diploma from Broxtowe College.

Passionate about supporting underserved communities, Paul co-founded Finance for Forces, an organization dedicated to helping armed forces veterans and their families access funding to build sustainable businesses. He also expresses great admiration for figures like Sir David Attenborough, suggesting an appreciation for nature and conservation.

Unique Fact: Paul ran his own manufacturing business for six years before founding his commercial finance brokerage.

Personality Overview

Objective Evaluator

Fast But Thoughtful

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

SME Funding
Has dedicated his career to helping UK SMEs access the right funding, arranging over £3 billion and frequently writing about funding options beyond traditional bank loans.
Supporting Veterans
Co-founded Finance for Forces, a specialized organization that provides personalized business funding expertise and strategic advice to armed forces veterans and military families.
UK Business Landscape
Comments on the political and economic environment, emphasizing his focus on keeping British SMEs moving forward regardless of the party in power.

Media Appearances

Goodman Corporate Group announces launch of 'Finance for Forces'. Featured in Business Money

See Now

From service to global markets: UKEF partners with Finance for Forces to support veteran‑led exporters. Featured in GOV.UK (UK Government news)

See Now

Work History

6-2024
Co-Founder at Finance for Forces
8-2015
Chair at Goodman Financial Group Ltd
5-2023
Chair of the Board of Directors at Goodman Corporate Finance
2-2006 - 4-2023
Managing Director at Goodman Corporate Finance
5-2022 - 7-2024
Chair of the Board of Directors at NACFB Mutual Limited

Education

1988 - 1990
BTEC National Diploma from Broxtowe College
1982 - 1987
Education details unavailable from Chilwell Comprehensive School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Nottingham, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Finance for Forces
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Paul

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Paul take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Paul

Personality Compatibility


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