Paul Grassick in

Paul Grassick

Enthusiast · DISC type i
Founder & MD at Emelda Grace Outdoor Furniture
📍 Birmingham, England, United Kingdom

Paul Grassick has over 20 years of experience in the furniture industry, growing up in his familys sofa manufacturing business. As the Founder and MD of Emelda Grace, he focuses on luxury, sustainable outdoor furniture. He also co-founded Connect Viet Nam, a service connecting Western companies with leading Vietnamese manufacturers in various sectors.

Initially trained in hospitality, Paul has a passion for design, architecture, and floristry. His international business travels led him to meet his fiancée and business partner, Ivy, in Vietnam. Paul is dedicated to his work, once working 63 days straight before taking a day off for a family-related task.

He met his fiancée, who is now his business partner, while on a business trip to set up manufacturing in Vietnam.

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Experience
21 Years
Current Role
Founder & MD
Job Level
Leadership
Location
Birmingham, England, United Kingdom
Personality Overview

How Paul shows up

Amiable & Agreeable
Story Driven
Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Paul cares about

Global Sourcing & Trade
He sources materials globally for Emelda Grace and co-founded Connect Viet Nam to foster trade between Western companies and Vietnamese manufacturers.
Luxury Outdoor Furniture
His company, Emelda Grace, specializes in creating award-winning, luxury outdoor furniture using marine-grade materials designed to withstand harsh weather conditions.
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Career

Work history

11-2017
Founder & MD
Emelda Grace Outdoor Furniture
11-2023
Co-Founder
Connect Viet Nam
4-2009 - 10-2017
Director Of Sales Marketing
CareAvan
3-2006 - 12-2008
Proprietor
Global Lounge
4-2004 - 3-2006
Proprietor
3sixty Interiors
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Paul has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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