Paul Grassick

Enthusiast
DISC Type : i

Founder & MD at Emelda Grace Outdoor Furniture

Birmingham, England, United Kingdom

Overview

Paul Grassick has over 20 years of experience in the furniture industry, growing up in his familys sofa manufacturing business. As the Founder and MD of Emelda Grace, he focuses on luxury, sustainable outdoor furniture. He also co-founded Connect Viet Nam, a service connecting Western companies with leading Vietnamese manufacturers in various sectors.

Initially trained in hospitality, Paul has a passion for design, architecture, and floristry. His international business travels led him to meet his fiancée and business partner, Ivy, in Vietnam. Paul is dedicated to his work, once working 63 days straight before taking a day off for a family-related task.

He met his fiancée, who is now his business partner, while on a business trip to set up manufacturing in Vietnam.

Personality Overview

Amiable & Agreeable

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Global Sourcing & Trade
He sources materials globally for Emelda Grace and co-founded Connect Viet Nam to foster trade between Western companies and Vietnamese manufacturers.
Luxury Outdoor Furniture
His company, Emelda Grace, specializes in creating award-winning, luxury outdoor furniture using marine-grade materials designed to withstand harsh weather conditions.
Vietnam's Economy
He actively promotes business in Vietnam through his company Connect Viet Nam and speaks positively about the country's booming development and manufacturing sectors.

Media Appearances

Paul has no verified media appearances

Work History

11-2017
Founder & MD at Emelda Grace Outdoor Furniture
11-2023
Co-Founder at Connect Viet Nam
4-2009 - 10-2017
Director Of Sales Marketing at CareAvan
3-2006 - 12-2008
Proprietor at Global Lounge
4-2004 - 3-2006
Proprietor at 3sixty Interiors

Education

Paul has no verified education history

More Information

Social Presence :

Prographics :

Exp : 21 Location : Birmingham, England, United Kingdom Job Level : Leadership Designation : Founder & MD at Emelda Grace Outdoor Furniture
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Paul

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Paul take some risk or not?

  • They can take some low-probability risks if needed.

You And Paul

Personality Compatibility


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