Paul MacGregor

Pioneer
DISC Type : isd

Director of Strategy & Marketing at Val Morgan

Sydney, New South Wales, Australia

Overview

Paul MacGregor is a media leader with over 20 years of experience shaping brand and marketing strategy. As Executive Director at Val Morgan, he leads marketing and creative partnerships, driving significant revenue growth by blending data with creativity. He is a graduate of the Australian Institute of Company Directors and Cambridges sustainable leadership program.

He is passionate about creating genuine connections between brands and audiences by tapping into the power of communities, both physical and digital. He believes this fosters trust and authenticity beyond surface-level engagement. Sustainability and talent development are central to his professional approach, aiming to create lasting impact.

He recently commented on the record-breaking success of Indian films in Australia, seeing it as a key opportunity for brands to connect with diverse audiences.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Business Sustainability
He is a graduate of the Cambridge Institute of Sustainable Leadership and has spoken about Val Morgan Group's sustainability strategy.
Creative Partnerships
He focuses on blending creativity with commercial impact, developing award-winning collaborations, national sponsorships, and media innovations for clients.
Community Engagement
He has authored articles on the power of communities, advocating for brands to build trust by authentically connecting with shared passions and experiences.

Media Appearances

From passive audiences to active allies: trust in communities.. Featured in Val Morgan

See Now

Work History

9-2019
Director of Strategy & Marketing at Val Morgan
5-2019 - 9-2019
Head of Marketing Asia Pacific (Contract) at Quantcast
5-2010 - 10-2018
National Director - Marketing, Client Solutions & Production at Multi Channel Network
1-2009 - 5-2010
Group Manager - Strategic Integration at Multi Channel Network
5-2007 - 1-2009
Strategic Integration Manager - Music & Kids at Multi Channel Network

Education

7-2024 - 12-2024
Company Directors Course (GAICD) from Australian Institute of Company Directors
2-2022 - 5-2022
Cambridge Institute of Sustainable Leadership from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 27 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Director of Strategy & Marketing at Val Morgan
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Paul

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are generally fast movers and can take quick decisions
  • Can Paul take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Paul

Personality Compatibility


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