Paul Marks

Evaluator
DISC Type : sdc

President at Beta Test improv

Charlotte, North Carolina, United States

Overview

Paul Marks is the President of Beta Test improv, where he helps companies like Amazon and Wells Fargo strengthen culture and reduce turnover. He blends improv, science, and humor in his workshops and is a graduate of The University of North Carolina at Chapel Hill. He uses improv principles to overcome personal struggles with anxiety.

Outside of his corporate work, Paul co-founded and runs Briarcliff Hall, an SAT tutoring service, with his wife Kelly. He is also the author of a humorous book titled "Through A Babys Eyes" and founded an award-winning improv group called Over the Counter improv.

In 2019, Paul delivered a TEDx talk on the connection between improv, humor, and business leadership.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Corporate Culture
His company, Beta Test improv, is dedicated to helping businesses strengthen their culture and reduce employee turnover through unique, science-based workshops.
Humor in Leadership
He delivered a TEDx talk on this subject and believes humor is a critical, often overlooked, leadership trait that fosters creativity and connection.
Right-Brain Thinking
His workshops are designed to activate the right side of the brain to improve creativity, active listening, and quick thinking in a business context.

Media Appearances

Paul has no verified media appearances

Work History

1-2009
President at Beta Test improv
1-1992
President at Briarcliff Hall

Education

1985 - 1987
Bachelor of Arts - BA from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 33 Location : Charlotte, North Carolina, United States Job Level : N/A Designation : President at Beta Test improv
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Paul

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Paul take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Paul

Personality Compatibility


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