Paul Renson

Observer
DISC Type : ic

Head of Engineering & Data at Sortlist

Brussels, Brussels Region, Belgium

Overview

Paul Renson is a product-focused Head of Engineering with over a decade of full-stack development experience. His career includes co-founding a B2B SaaS company, Pootsy, and leading technical teams at Sortlist. He is a computer science graduate from Institut Paul Lambin with expertise in Ruby on Rails, ReactJS, and mobile development.

He successfully co-founded the management software Pootsy, guiding it to a successful acquisition by Group S in April 2022.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Engineering Team Growth
Actively involved in hiring for key roles on his team and across the company, including Staff DevOps and Back-End Software Engineers to support platform growth.
Product-Led Engineering
Passionate about building exceptional products, he follows the Shape Up methodology to collaborate closely with product managers and designers on Sortlist's Search product line.
B2B SaaS Solutions
Has deep entrepreneurial experience in this space, having co-founded and served as CTO for Pootsy, a B2B SaaS platform for the household cleaning industry.

Media Appearances

Paul has no verified media appearances

Work History

12-2025
Head of Engineering & Data at Sortlist
5-2025 - 1-2026
Head of Engineering at Sortlist
5-2023 - 7-2025
Engineering Manager at Sortlist
11-2022 - 3-2023
Product Manager at LiveCrew
8-2016 - 12-2022
CTO & Co-Founder at Pootsy

Education

2008 - 2012
Computer Sciences from Institut Paul Lambin

More Information

Social Presence :

Prographics :

Exp : 12 Location : Brussels, Brussels Region, Belgium Job Level : Mid-senior Designation : Head of Engineering & Data at Sortlist
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Paul

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Paul take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Paul

Personality Compatibility


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