Paul Selle is the Director of Merchandising at Palmetto State Armory, where he leads teams to drive revenue and profitability. His career includes experience as a Brand Manager and Associate Director of Sales at Rather Outdoors, focusing on market evaluation and product launches. He holds a Bachelor of Science from the University of South Carolina.
Based on his extensive career in the outdoor industry, Paul has a clear passion for outdoor pursuits. His professional background is deeply rooted in the fishing and sporting goods sectors, having managed product lines specifically in fishing and apparel categories and represented fly-fishing brands.
He returned to Palmetto State Armory in a director-level role after gaining valuable management experience at another major outdoor company.
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