Paul Selle in

Paul Selle

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Director of Merchandising at Palmetto State Armory
📍 Columbia, South Carolina, United States

Paul Selle is the Director of Merchandising at Palmetto State Armory, where he leads teams to drive revenue and profitability. His career includes experience as a Brand Manager and Associate Director of Sales at Rather Outdoors, focusing on market evaluation and product launches. He holds a Bachelor of Science from the University of South Carolina.

Based on his extensive career in the outdoor industry, Paul has a clear passion for outdoor pursuits. His professional background is deeply rooted in the fishing and sporting goods sectors, having managed product lines specifically in fishing and apparel categories and represented fly-fishing brands.

He returned to Palmetto State Armory in a director-level role after gaining valuable management experience at another major outdoor company.

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Experience
21 Years
Current Role
Director of Merchandising
Job Level
Mid-senior
Location
Columbia, South Carolina, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Paul cares about

Merchandising Strategy
His current role involves envisioning and executing comprehensive merchandising strategies to boost revenue and profitability for Palmetto State Armory.
Outdoor Product Launches
As a former Brand Manager, he has direct experience in collaborating on the planning and execution of cohesive product launches within the outdoor industry.
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Career

Work history

2-2024
Director of Merchandising
Palmetto State Armory
8-2022 - 2-2024
Brand Manager
Rather Outdoors
8-2020 - 7-2022
Associate Director of Sales
Rather Outdoors
1-2015 - 8-2020
Product Line Manager
Palmetto State Armory
8-2011 - 12-2014
Professional development
Career Break
In the press

Media appearances

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Education
Bachelor of Science - BS
University of South Carolina
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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