Paul Selle

Energizer
DISC Type : I

Director of Merchandising at Palmetto State Armory

Columbia, South Carolina, United States

Overview

Paul Selle is the Director of Merchandising at Palmetto State Armory, where he leads teams to drive revenue and profitability. His career includes experience as a Brand Manager and Associate Director of Sales at Rather Outdoors, focusing on market evaluation and product launches. He holds a Bachelor of Science from the University of South Carolina.

Based on his extensive career in the outdoor industry, Paul has a clear passion for outdoor pursuits. His professional background is deeply rooted in the fishing and sporting goods sectors, having managed product lines specifically in fishing and apparel categories and represented fly-fishing brands.

He returned to Palmetto State Armory in a director-level role after gaining valuable management experience at another major outdoor company.

Personality Overview

Imaginative

Enthusiastic

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Merchandising Strategy
His current role involves envisioning and executing comprehensive merchandising strategies to boost revenue and profitability for Palmetto State Armory.
Outdoor Product Launches
As a former Brand Manager, he has direct experience in collaborating on the planning and execution of cohesive product launches within the outdoor industry.
Fishing Industry
Previously managed purchasing for fishing categories and was quoted as a brand manager for Martin fly fishing combo kits, indicating specific expertise.

Media Appearances

Paul has no verified media appearances

Work History

2-2024
Director of Merchandising at Palmetto State Armory
8-2022 - 2-2024
Brand Manager at Rather Outdoors
8-2020 - 7-2022
Associate Director of Sales at Rather Outdoors
1-2015 - 8-2020
Product Line Manager at Palmetto State Armory
8-2011 - 12-2014
Professional development at Career Break

Education

Bachelor of Science - BS from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 21 Location : Columbia, South Carolina, United States Job Level : Mid-senior Designation : Director of Merchandising at Palmetto State Armory
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Paul

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Paul take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Paul

Personality Compatibility


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