Paul Shepherd, APR

Critic
DISC Type : C

Senior Director of Communications & Marketing at Rose-Hulman Institute of Technology

Terre Haute, Indiana, United States

Overview

Paul has no verified overview

Personality Overview

Objective Thinker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Paul has no verified topics they care about

Media Appearances

Paul has no verified media appearances

Work History

3-2017
Senior Director of Communications & Marketing at Rose-Hulman Institute of Technology
9-2019 - 5-2020
Interim Vice President for Communications and Marketing at Rose-Hulman Institute of Technology
4-2016 - 3-2017
Digital Content Director at Rose-Hulman Institute of Technology
3-2002
Freelance Writer at The Indianapolis Star
5-2008 - 4-2016
Senior Editor at Angie's List

Education

Master of Science - MS from Purdue University
Bachelor's degree from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 18 Location : Terre Haute, Indiana, United States Job Level : Senior Designation : Senior Director of Communications & Marketing at Rose-Hulman Institute of Technology
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Paul

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Paul take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Paul

Personality Compatibility


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