Paul Withers

Trailblazer
DISC Type : ID

EU Digital Transformation Lead at Viatris

Loxwood, England, United Kingdom

Overview

Paul is the EU Digital Transformation Lead at Viatris, specializing in multi-channel marketing across the pharma, tech, and financial sectors. He holds an IDM Professional Diploma in Digital Marketing, and colleagues describe him as diligent, conscientious, and goal-oriented, with a talent for building productive working relationships.

Outside of work, Paul is a passionate dog owner, having adopted a rescue from Italy named Enzo. He often works from home with his canine companion by his side and travels frequently for work, using everything from planes to bikes to reach his destination.

He has a rescue dog from Italy that he named Enzo.

Personality Overview

Persuasive

Values Relationships

Assertive

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

AI in Marketing
After a visit to Vivatech Paris, he is focused on how emerging AI techniques can be applied to improve marketing campaigns and help organizations reach business goals.
Digital Transformation
His role is centered on leading digital innovation and transformation strategies across Europe for Viatris, focusing on improving campaign outcomes and efficiency.
Team Collaboration
He draws energy from collaborating with talented digital and commercial teams, highlighting the infectious enthusiasm and innovation he observes in colleagues.

Media Appearances

Paul has no verified media appearances

Work History

7-2023
EU Digital Transformation Lead at Viatris
4-2021 - 7-2023
UK Digital Marketing Lead at Viatris
2-2019 - 4-2021
Digital Marketing Lead at Viatris
10-2017 - 2-2019
Digital Marketing Specialist at Pfizer
3-2017 - 9-2017
Senior Marketing Manager at Reed Business Information

Education

Education details unavailable from Sylvan High

More Information

Social Presence :

Prographics :

Exp : 10 Location : Loxwood, England, United Kingdom Job Level : N/A Designation : EU Digital Transformation Lead at Viatris
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Insights For Selling To Paul

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paul is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Paul

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Paul move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Paul take some risk or not?

  • If necessary, they will be ready to take risks.

You And Paul

Personality Compatibility


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