Paula Cormack

Questioner
DISC Type : c

Chief Executive Officer at The ARCHIE Foundation

Greater Aberdeen Area, United Kingdom

Overview

Paula Cormack is the Chief Executive of The ARCHIE Foundation, leveraging an extensive background in sales, marketing, and fundraising. With experience across FMCG, B2B, and the third sector, she is a strategic leader who holds a Master of Science from Edinburgh Napier University.

Outside of her professional life, Paula is a mother of two. Her work and online activity show a deep commitment to community causes and supporting local initiatives, consistently highlighting the inspiring efforts of others to drive positive change in the lives of children and families.

She successfully transitioned from being a Head of Marketing in the food industry to leading a prominent childrens charity.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Charity Leadership
As CEO of The ARCHIE Foundation and former Director of Fundraising, she is deeply involved in the leadership and strategic direction of non-profit organizations.
Child Health
Leads a foundation dedicated to supporting sick children and has promoted new partnerships like the Archie Child Health Research Lab at Ninewells Hospital.
Community Fundraising
Actively promotes and celebrates grassroots fundraising efforts, such as office bake-offs and local team challenges, to engage community support for the foundation's work.

Media Appearances

Paula has no verified media appearances

Work History

1-2021
Chief Executive Officer at The ARCHIE Foundation
1-2020 - 1-2021
Director of Fundraising at The ARCHIE Foundation
5-2016 - 12-2019
Centre Fundraising Manager at Maggie's Centres
8-2011 - 4-2016
Director at Progressive Food Consultancy
11-2006 - 6-2011
Head of Marketing at Macphie of Glenbervie

Education

1996 - 1997
Master of Science (MSc) from Edinburgh Napier University
1991 - 1996
Master of Arts (MA) from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Aberdeen Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at The ARCHIE Foundation
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Paula

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Paula take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Paula

Personality Compatibility


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