Paula I. Birth

Initiator
DISC Type : Di

Executive Director at ZITO MEDIA COMMUNICATIONS II, LLC

Dallas, Pennsylvania, United States

Overview

Paula Birth is a senior business executive with over 30 years of experience in sales, marketing, and operations within world-class enterprise organizations. In her current role at Zito Media, she focuses on commercial and residential development. People who have worked with her describe her as a talented, professional, and exceptional senior leader.

Outside of her executive career, Paula has a clear passion for wellness, evidenced by her certification as an International Health Coach (CIHC). This suggests a strong personal interest in health, well-being, and helping others achieve their personal goals in this area.

Unique fact: She is a Certified International Health Coach, blending her executive business skills with a personal passion for wellness.

Personality Overview

Risk-Accepting

Friendly Challenger

Impact-Oriented

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

MDU & Corporate Development
Her current role as Executive Director at Zito Media involves spearheading growth in Residential Multi-Dwelling Units (MDUs) and Corporate Developments.
Go-to-Market Strategy
Her core expertise includes new offer development, new market planning, and building strategic alliances to establish market presence and increase revenue.
Sales Strategy
As the Principal Owner of a consulting firm, she specialized in sales plan development, strategy, and operations to help businesses grow.

Media Appearances

FCC Filing Document (DOC‑345127A1) – includes Paula I. Birth, Executive Director of ZITO MEDIA COMMUNICATIONS II, LLC. Featured in Federal Communications Commission (FCC)

See Now

Work History

7-2024
Executive Director at ZITO MEDIA COMMUNICATIONS II, LLC
1-2023 - 9-2024
Strategic Account Director at CSG
1-2022 - 9-2024
Director - Embedded Base Team, Digital Engagement Solutions at CSG
5-2007 - 11-2021
Principal Owner at P-Squared Solutions, LLC
3-2019 - 5-2020
Chief Revenue Officer at Fiplex

Education

10-2016 - 10-2016
Executive overview from Tuck Executive Education at Dartmouth
2003 - 2004
Bachelor from Almeda College and University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dallas, Pennsylvania, United States Job Level : Senior Designation : Executive Director at ZITO MEDIA COMMUNICATIONS II, LLC
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Insights For Selling To Paula I.

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula I. is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Paula I.

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Paula I. move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Paula I. take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Paula I.

Personality Compatibility


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