Paula Verbist

Paula is a Loyalty & Rewards Program Manager at Insight Lab, where she leads a national research initiative on infrastructure and sustainability. She leverages her background in customer relationship management and a degree in Business Administration to transform executive insights into data-driven reports that guide action.

Outside of her core research, Paula is passionate about building meaningful connections with other professionals. She enjoys exchanging ideas and gaining new insights from her network, valuing the energy that comes from connecting with talented people.

Unique fact: She specializes in bringing together public and private sector leaders to tackle challenges like extreme weather and evolving sustainability targets.