Paula Xavier Digieri in

Paula Xavier Digieri

Critic · DISC type C
Director, LTAM Marketing Operations, Growth & Customer Experience at McAfee
📍 São Paulo, São Paulo, Brazil

With over 20 years of experience, Paula Xavier Digieri is a Director at McAfee, leading UX-driven growth marketing and operations across Latin America. She specializes in building high-performing teams to implement global best practices and has a strong background in omni-channel sales and communication from institutions like PUC Minas and FGV.

Paula is passionate about understanding customer behavior to deliver exceptional technology experiences. A significant personal interest for her is the mental and emotional health of children and young people, particularly concerning the impact of their intensive use of digital media.

She has a recognized ability to transform small company divisions into engines of constant growth with limited funding.

Read the full overview →
Experience
21 Years
Current Role
Director, LTAM Marketing Operations, Growth & Customer Experience
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Paula shows up

Critic
ROI Driven
Objective Thinker

They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Priorities

Topics Paula cares about

Growth Marketing
Her role is centered around UX-driven growth marketing, with a focus on acquisition and monetization of clients in digital channels across Latin America.
Customer Experience
Passionate about understanding customer behavior and preferences to deliver expected experiences around technology, which is a core part of her professional focus.
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Career

Work history

1-2023
Director, LTAM Marketing Operations, Growth & Customer Experience
McAfee
10-2016 - 1-2023
Head of Acquisition & Monetization LTAM
McAfee
10-2012 - 10-2016
Marketing & Communication Manager - LTAM
McAfee
3-2006 - 3-2007
Demand Generation Manager
Avaya
1-2005 - 3-2006
Marketing Manager
Voitel
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Graduação
PUC Minas
After Degree
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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