Paula Xavier Digieri

Critic
DISC Type : C

Director, LTAM Marketing Operations, Growth & Customer Experience at McAfee

São Paulo, São Paulo, Brazil

Overview

With over 20 years of experience, Paula Xavier Digieri is a Director at McAfee, leading UX-driven growth marketing and operations across Latin America. She specializes in building high-performing teams to implement global best practices and has a strong background in omni-channel sales and communication from institutions like PUC Minas and FGV.

Paula is passionate about understanding customer behavior to deliver exceptional technology experiences. A significant personal interest for her is the mental and emotional health of children and young people, particularly concerning the impact of their intensive use of digital media.

She has a recognized ability to transform small company divisions into engines of constant growth with limited funding.

Personality Overview

Critic

ROI Driven

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Growth Marketing
Her role is centered around UX-driven growth marketing, with a focus on acquisition and monetization of clients in digital channels across Latin America.
Customer Experience
Passionate about understanding customer behavior and preferences to deliver expected experiences around technology, which is a core part of her professional focus.
Children's Digital Safety
She has publicly expressed deep concern for the mental and emotional health of children in Brazil due to intense social media use, referencing McAfee's global research.

Media Appearances

Paula has no verified media appearances

Work History

1-2023
Director, LTAM Marketing Operations, Growth & Customer Experience at McAfee
10-2016 - 1-2023
Head of Acquisition & Monetization LTAM at McAfee
10-2012 - 10-2016
Marketing & Communication Manager - LTAM at McAfee
3-2006 - 3-2007
Demand Generation Manager at Avaya
1-2005 - 3-2006
Marketing Manager at Voitel

Education

Graduação from PUC Minas
After Degree from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 21 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Director, LTAM Marketing Operations, Growth & Customer Experience at McAfee
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Insights For Selling To Paula

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paula is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Paula

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Paula move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Paula take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Paula

Personality Compatibility


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