Paula Xavier Digieri in

Paula Xavier Digieri

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Director, LTAM Marketing Operations, Growth & Customer Experience at McAfee
📍 São Paulo, São Paulo, Brazil

With over 20 years of experience, Paula Xavier Digieri is a Director at McAfee, leading UX-driven growth marketing and operations across Latin America. She specializes in building high-performing teams to implement global best practices and has a strong background in omni-channel sales and communication from institutions like PUC Minas and FGV.

Paula is passionate about understanding customer behavior to deliver exceptional technology experiences. A significant personal interest for her is the mental and emotional health of children and young people, particularly concerning the impact of their intensive use of digital media.

She has a recognized ability to transform small company divisions into engines of constant growth with limited funding.

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Experience
21 Years
Current Role
Director, LTAM Marketing Operations, Growth & Customer Experience
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Paula cares about

Growth Marketing
Her role is centered around UX-driven growth marketing, with a focus on acquisition and monetization of clients in digital channels across Latin America.
Customer Experience
Passionate about understanding customer behavior and preferences to deliver expected experiences around technology, which is a core part of her professional focus.
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Career

Work history

1-2023
Director, LTAM Marketing Operations, Growth & Customer Experience
McAfee
10-2016 - 1-2023
Head of Acquisition & Monetization LTAM
McAfee
10-2012 - 10-2016
Marketing & Communication Manager - LTAM
McAfee
3-2006 - 3-2007
Demand Generation Manager
Avaya
1-2005 - 3-2006
Marketing Manager
Voitel
In the press

Media appearances

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Education
Graduação
PUC Minas
After Degree
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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