Paulina Gaviria Campo

Questioner
DISC Type : c

Chief of Staff at Truora Inc.

Colombia

Overview

Paulina is the Chief of Staff at Truora, with previous experience as a Senior Business Analyst at Nubank. She specializes in helping startups grow through data, strategy, and accelerated risk-taking. She holds a degree in Business Administration from Universidad EAFIT and has a background spanning growth marketing and AI.

She is obsessed with building things that create a real and fast impact. Paulina thrives at the intersection of numbers and narratives, focusing on telling important, data-backed stories. Her core motivation is solving complex problems, regardless of her job title.

Unique fact: Paulina is passionate about living at the "intersection of numbers and narratives" to create data-driven stories.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Startup Growth
Her work focuses on helping startups grow with data, strategy, and calculated risk, a passion she highlights in her personal introduction.
AI User Experience
She recently co-hosted a workshop at the Fintrust event on how AI agents are transforming the user experience for customers and end-users.
Data-Driven Storytelling
She describes her professional passion as living at the intersection of numbers and narratives to tell stories that matter, backed by data.

Media Appearances

Paulina has no verified media appearances

Work History

6-2025
Chief of Staff at Truora Inc.
7-2024 - 6-2025
Growth Marketing Manager at Truora Inc.
11-2023
Co-Founder at Nilho
1-2024 - 6-2024
Head of Business Analytics at Guama
7-2022 - 12-2023
Senior Business Analyst at Nubank

Education

2018 - 2021
Grado en Administración y Dirección de Empresas from Universidad EAFIT
2017 - 2021
Bachelor's degree from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 4 Location : Colombia Job Level : Leadership Designation : Chief of Staff at Truora Inc.
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Insights For Selling To Paulina

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paulina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Paulina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Paulina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Paulina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Paulina

Personality Compatibility


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