Eileen Moon Chen in

Eileen Moon Chen

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Founder & CEO at Ki
📍 Singapore, Singapore

Eileen Moon Chen is the Founder and CEO of Ki, a self-care brand focused on the APAC community. With a background in business development at KPMG, she led programs that doubled pipeline growth. She holds a certification in Innovation & Change Management, reflecting her strategic approach to market development.

Having lived and worked in five major cities including Paris, London, and Hong Kong, Eileen is a global citizen. She moved to France for a year to research consumer demands in the skincare sector, demonstrating a deep personal commitment to turning her passion for self-care into a business.

Eileen is collaborating with Singapore Airlines and KrisShop to develop an exclusive "Ki SIA Batik Collection, " integrating her brand with the airlines iconic identity.

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Experience
14 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
Singapore, Singapore
Personality Overview

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Communication Style
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Priorities

Topics Eileen cares about

Self-Care Innovation
Left a corporate career to found Ki, a company dedicated to creating natural, science-backed self-care products after identifying a personal frustration and market gap.
Brand Partnerships
Actively seeks and establishes high-profile partnerships for her brand Ki, including collaborations with Singapore Airlines, KrisShop, and the Tanah Merah Country Club.
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Career

Work history

1-2022
Founder & CEO
Ki
6-2019 - 12-2021
Regional Associate Director, Asia Pacific Clients & Markets
KPMG Singapore
10-2018 - 6-2019
Regional Account Manager, Asia Pacific, Clients & Markets & TMT Sector
KPMG Singapore
10-2017 - 9-2018
Senior Business Development - Change Management, PMO and Process Improvement
United Outcomes
4-2017 - 9-2017
Consultant - Strategy, Change & Transformation (Financial Services & Consultancy)
Aston Carter
In the press

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Education

Eileen has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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