Paulo Canci

Editor
DISC Type : CS

Chief Technology Officer at FrostDefense Envirotech Inc.

Greater Chicago Area, United States

Overview

Paulo is a seasoned R&D executive with over 25 years of experience in biotechnology and product development, currently serving as the Chief Technology Officer at FrostDefense Envirotech Inc. He specializes in sustainable agriculture and customer-driven innovation, holding a PhD from the University of Minnesota and an Executive MBA.

He is passionate about scientific advancements that support environmental sustainability and diverse farming ecosystems. Paulo follows research on agricultural solutions for small farms and shares updates on companies working to reduce the carbon footprint of the agricultural industry, such as Leaps by Bayer.

He is an accomplished researcher, having authored more than 30 peer-reviewed articles and holding 10 patents.

Personality Overview

Self-Disciplined

Fact-Driven

Slow Buyer

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Sustainable Agriculture
His career focuses on developing climate-smart agronomic solutions and reducing crop inputs to create more sustainable farming practices.
Biotech Product Strategy
He has extensive experience managing the entire product lifecycle, from development and characterization to commercialization and global expansion in the biotech sector.
AI in Crop Science
In a previous role at Bayer, he was responsible for evaluating and implementing AI and digital strategies for product characterization and advancement.

Media Appearances

Paulo has no verified media appearances

Work History

10-2025
Chief Technology Officer at FrostDefense Envirotech Inc.
5-2025
Business Consultant at TerraTech Advisors
1-2023 - 7-2025
Global Omega 3 Product Success Lead at Nufarm at Nufarm Nutritional
8-2020 - 1-2023
Senior Project Lead at Bayer CropScience
Novel Product Characterization Lead at Bayer

Education

9-1997 - 1-2000
Doctor of Philosophy - PhD from University of Minnesota
9-2017 - 5-2019
Executive MBA from Maryville University of Saint Louis

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Technology Officer at FrostDefense Envirotech Inc.
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Insights For Selling To Paulo

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Actively address their concerns around change, risk, and acceptance by users
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid emotional and informal language, stay objective and to the point instead
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Paulo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Paulo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Paulo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Paulo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Paulo

Personality Compatibility


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