Pavneet Syan

Captain
DISC Type : DS

Director, Product & Partner Marketing | AI & Product Office at Capita

United Kingdom

Overview

Pavneet is a Senior Account-Based Marketing Manager at Amazon Web Services, focusing on the global telco business. With over eight years of experience, colleagues describe her as "ridiculously efficient" and "positive. " She holds a Bachelor of Arts from the University of Leicester and certifications from Marketo and Demandbase.

She is passionate about creating meaningful connections between people and is deeply invested in mentorship. Pavneet enjoys collaborating with diverse teams to design personalized and engaging customer experiences that drive loyalty and revenue.

She has been recognized as a Marketo Certified Expert, highlighting her deep technical expertise in marketing automation platforms.

Personality Overview

Decisive But Calm

Consummate Professional

Long-Term Thinker

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Telco Innovation
Her current role is dedicated to the global telecommunications industry, and her recent posts highlight major industry events like MWC and AWS re: Invent.
Account-Based Marketing
As a senior ABM manager and holder of an advanced ABM certification, this is her core professional focus and area of expertise.
Marketing Automation
She has extensive experience in this area from her time at Virgin Media Business and holds multiple Marketo Certified Expert credentials.

Media Appearances

Pavneet has no verified media appearances

Work History

4-2025
Director, Product & Partner Marketing | AI & Product Office at Capita
8-2023 - 4-2025
Sr. Account-Based Marketing Manager, North America - Global Telco Business at Amazon Web Services (AWS)
4-2022 - 8-2023
Senior Digital Marketing Manager, Global Telco IBU at Amazon Web Services (AWS)
5-2020 - 8-2023
Digital Marketing Manager, Global Telco IBU at Amazon Web Services (AWS)
9-2017 - 7-2018
Senior Marketing Automation Executive at Virgin Media Business

Education

2008 - 2012
Bachelor of Arts (BA) from University of Leicester
2001 - 2008
Education details unavailable from Cranford Community College

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Director, Product & Partner Marketing | AI & Product Office at Capita
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Insights For Selling To Pavneet

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pavneet is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Pavneet

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Pavneet move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Pavneet take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Pavneet

Personality Compatibility


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