Peder Linder

Peder Linder is the founder of 2Hero (also known as Cillers), where he helps large enterprises optimize mission-critical processes using AI. A Stanford MBA graduate, he has coached senior leaders at Google and Apple. People who have worked with him describe him as remarkable, inspiring, and skilled at asking the right questions to get to the heart of an issue.

He is passionate about the psychology of success and personal development, having written extensively about the "Growth Mindset" for over a decade. He advocates for a mindset of continuous learning, embracing failure as a starting point, and understanding the neurological basis for how ideas are formed to achieve ones wildest dreams.

Unique fact: Peder developed his own goal-setting framework called Critical Process Execution & Optimization (CPEO) as an improvement on Googles famous OKR system.