Peder Linder

Questioner
DISC Type : c

Founder at 2Hero

Stockholm, Stockholm County, Sweden

Overview

Peder Linder is the founder of 2Hero (also known as Cillers), where he helps large enterprises optimize mission-critical processes using AI. A Stanford MBA graduate, he has coached senior leaders at Google and Apple. People who have worked with him describe him as remarkable, inspiring, and skilled at asking the right questions to get to the heart of an issue.

He is passionate about the psychology of success and personal development, having written extensively about the "Growth Mindset" for over a decade. He advocates for a mindset of continuous learning, embracing failure as a starting point, and understanding the neurological basis for how ideas are formed to achieve ones wildest dreams.

Unique fact: Peder developed his own goal-setting framework called Critical Process Execution & Optimization (CPEO) as an improvement on Googles famous OKR system.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Enterprise AI
As an advisor and coach, he helps large organizations optimize their processes by running workshops and hackathons with companies like Google, AWS, and Microsoft.
Growth Mindset
He is a vocal evangelist for developing a growth mindset, believing it is a critical component for personal and professional success in his writing and interviews.
B2B Go-to-Market
He advises fast-growing B2B software companies like WIZ and Deel on their go-to-market strategies and activities in new regions.

Media Appearances

Peder has no verified media appearances

Work History

3-2024
Founder at 2Hero
8-2018
Founder at Baaboom
7-2011 - 10-2014
Co-founder & CTO at Advisa
4-2003 - 7-2005
Program Manager at Microsoft

Education

2005 - 2007
MBA from Stanford University Graduate School of Business
2000 - 2002
BA from Stanford University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Founder at 2Hero
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Insights For Selling To Peder

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peder is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Peder

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peder move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Peder take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Peder

Personality Compatibility


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