Peder Linder in

Peder Linder

Questioner · DISC type c
Founder at 2Hero
📍 Stockholm, Stockholm County, Sweden

Peder Linder is the founder of 2Hero (also known as Cillers), where he helps large enterprises optimize mission-critical processes using AI. A Stanford MBA graduate, he has coached senior leaders at Google and Apple. People who have worked with him describe him as remarkable, inspiring, and skilled at asking the right questions to get to the heart of an issue.

He is passionate about the psychology of success and personal development, having written extensively about the "Growth Mindset" for over a decade. He advocates for a mindset of continuous learning, embracing failure as a starting point, and understanding the neurological basis for how ideas are formed to achieve ones wildest dreams.

Unique fact: Peder developed his own goal-setting framework called Critical Process Execution & Optimization (CPEO) as an improvement on Googles famous OKR system.

Read the full overview →
Experience
13 Years
Current Role
Founder
Job Level
Leadership
Location
Stockholm, Stockholm County, Sweden
Personality Overview

How Peder shows up

Systematic
Value Seeker
Not Easily Convinced

They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Priorities

Topics Peder cares about

Enterprise AI
As an advisor and coach, he helps large organizations optimize their processes by running workshops and hackathons with companies like Google, AWS, and Microsoft.
Growth Mindset
He is a vocal evangelist for developing a growth mindset, believing it is a critical component for personal and professional success in his writing and interviews.
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Career

Work history

3-2024
Founder
2Hero
8-2018
Founder
Baaboom
7-2011 - 10-2014
Co-founder & CTO
Advisa
4-2003 - 7-2005
Program Manager
Microsoft
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2007
MBA
Stanford University Graduate School of Business
2000 - 2002
BA
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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