Peder Tuborgh

Examiner
DISC Type : cs

Chairman of the Board at Pandora

Aarhus, Central Denmark Region, Denmark

Overview

Peder Tuborgh is the long-serving CEO of Arla Foods, a global farmer-owned dairy cooperative. He has dedicated his career to delivering long-term value to farmer owners while championing sustainable and innovative practices. He holds an MSc in Economics and Business Administration from Odense University and has been with the company since 1987.

Outside of his demanding role, Peder is a family man who is married with five children. He grew up in the small village of Rynkeby on the Danish island of Funen, which provided a foundation for his understanding of rural and agricultural life.

When he became CEO in 2005, his 10-year-old son remarked, “What a bummer, Dad. You can only get fired from now on. ”

Personality Overview

Unexpressive

Process Oriented

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Sustainable Dairy
He is deeply committed to leading the decarbonization of the dairy industry, setting ambitious, science-based targets for CO2 reduction and supporting farmers with data and financial incentives.
Farmer Prosperity
As CEO of a farmer-owned cooperative, his primary focus is on delivering long-term value and creating opportunities for the company's thousands of farmer owners across Northern Europe.
Food Innovation
Passionate about creating the future of dairy through technology and innovation, as seen with initiatives like Arla's 'Dairycon Valley' innovation hub in Denmark.

Media Appearances

Peder has no verified media appearances

Work History

10-2014 - 1-2020
Chairman of the Board at Pandora
6-2005
CEO at Arla Foods amba

Education

1982 - 1987
Cand Merc from Odense university
1979 - 1982
Student from Mulernes Legatskole

More Information

Social Presence :

Prographics :

Exp : 14 Location : Aarhus, Central Denmark Region, Denmark Job Level : Leadership Designation : Chairman of the Board at Pandora
URL has been copied!

Insights For Selling To Peder

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peder is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Peder

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Peder move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Peder take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Peder

Personality Compatibility


Other Pandora Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.