Pedro Abbondanza

Questioner
DISC Type : c

VP Brand Marketing at Hiscox USA

Atlanta Metropolitan Area, United States

Overview

Pedro has no verified overview

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Pedro has no verified topics they care about

Media Appearances

Pedro has no verified media appearances

Work History

11-2025
VP Brand Marketing at Hiscox USA
4-2022 - 12-2024
Senior Marketing Director at The Coca-Cola Company
1-2021 - 3-2022
Senior Marketing Director at The Coca-Cola Company
12-2018 - 1-2021
Marketing Director at The Coca-Cola Company
11-2013 - 4-2015
Sr. Consumer Marketing Manager at Nestlé

Education

2010 - 2012
Master from Pontifícia Universidade Católica do Rio de Janeiro
2000 - 2004
BA from Universidade Federal da Bahia

More Information

Social Presence :

Prographics :

Exp : 14 Location : Atlanta Metropolitan Area, United States Job Level : Senior Designation : VP Brand Marketing at Hiscox USA
URL has been copied!

Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pedro

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pedro take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Pedro

Personality Compatibility


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