Pedro Fagá

Questioner
DISC Type : c

Head of Credit at FitBank

São Paulo, São Paulo, Brazil

Overview

Pedro Fagá is the Head of Credit at FitBank, leveraging deep expertise in finance, M&A, treasury, and ESG. An economist with an MBA from COPPEAD UFRJ, he previously scaled the financial operations at PagBem as Head of Finance, contributing to its significant growth and successful acquisition.

He joined payment startup PagBem when it had only 22 employees and was integral in structuring its finance area through a period of major growth.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Startup Financial Growth
He was instrumental in structuring the finance department at PagBem, guiding it from a 22-person startup through significant TPV growth and a successful merger.
Logistics Payments
His experience at PagBem was focused on electronic freight payments for the road logistics sector, an area he highlights with the hashtag #forçanomotor.
M&A Integration
M&A is a featured skill in his profile, and he was proudly part of PagBem's merger with Repom S. A. , thanking key contributors publicly.

Media Appearances

Pedro has no verified media appearances

Work History

1-2025
Head of Credit at FitBank
1-2021 - 2-2025
Head of Finance at PagBem
5-2019 - 2-2025
Gerente financeiro at PagBem
1-2019 - 2-2025
Analista de planejamento at PagBem
9-2015 - 8-2018
Coordenador de operações at SULNORTE SERVIÇOS MARÍTIMOS LTDA

Education

2015 - 2015
Master of Business Administration (MBA) from COPPEAD UFRJ
2005 - 2010
Economista from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 16 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Credit at FitBank
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pedro

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pedro take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Pedro

Personality Compatibility


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