Pedro Martinez-Estrada

Critic
DISC Type : C

Latin America Regional Director at Aspen Network of Development Entrepreneurs

Mexico

Overview

Pedro Martinez-Estrada is the Latin America Regional Director at the Aspen Network of Development Entrepreneurs, with over 15 years of experience using entrepreneurship as a tool for economic growth. Colleagues and partners describe him as a committed and visionary leader. He holds an MBA from Baylor University and a Ph. D. from Universidad de Cantabria.

He is passionate about sharing his insights through writing, frequently publishing articles on his blog about economic development and impact investing. Pedro maintains a strong connection to his hometown of San Luis Potosí, Mexico, and is dedicated to applying his global expertise to foster growth within his local community.

As a co-founder of StartupLab MX, he helped support over 6, 000 entrepreneurs and create more than 900 startups in regions of Mexico that traditionally lack such infrastructure.

Personality Overview

Objective Thinker

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Entrepreneurial Ecosystems
He has dedicated his career to building infrastructure for entrepreneurs in Latin America, from co-founding an incubator to shaping strategy at a global development network.
Economic Development
He views entrepreneurship as the primary engine for economic growth, job creation, and investment in emerging markets across Latin America.
Impact Investing
He recently led and published a pioneering study to measure the size of the impact investing market in Mexico, reflecting a core professional focus.

Media Appearances

Pedro has no verified media appearances

Work History

8-2024
Latin America Regional Director at Aspen Network of Development Entrepreneurs
4-2022 - 8-2024
Head of Central America & Mexico at Aspen Network of Development Entrepreneurs
8-2015 - 4-2020
Research Professor at Escuela Bancaria y Comercial
1-2015 - 3-2022
Managing Director at StartupLab MX
1-2013 - 12-2014
Economic Development Director at Gobierno de San Luis Potosi

Education

2014 - 2020
Doctor of Philosophy (Ph.D.) from Universidad de Cantabria
2002 - 2004
MBA from Baylor University - Hankamer School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mexico Job Level : Mid-senior Designation : Latin America Regional Director at Aspen Network of Development Entrepreneurs
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Insights For Selling To Pedro

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pedro is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Pedro

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Pedro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pedro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pedro

Personality Compatibility


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