Peer Jelendorf in

Peer Jelendorf

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Chief Executive Officer at Smart Money People
📍 London, England, United Kingdom

Peer Jelendorf is the CEO of Smart Money People, bringing a strong track record in commercial growth and strategic leadership from his time at Moneybox and Future. He has deep experience in P&L ownership and corporate strategy within the consumer-facing UK fintech sector, having studied at Lund University.

Outside of his professional life, Peer is a highly accomplished debater, recognized as a former European Champion in university debating. He also follows international football and is a supporter of the Swedish national team, having travelled to watch them play during the Womens Euro tournament.

He is a former European Champion and World and German national finalist in competitive university debating.

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Experience
10 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Peer shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Peer cares about

Consumer Fintech
His career is centered around consumer-facing fintech companies like Smart Money People and Moneybox, reflecting a core professional interest in the space.
Financial Fairness
He recently commented on the importance of customers feeling they are getting a fair deal from financial providers, particularly in the insurance sector.
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Career

Work history

11-2025
Chief Executive Officer
Smart Money People
7-2024 - 11-2025
Head of Commercial
Moneybox
4-2022 - 7-2024
Senior Commercial Manager
Moneybox
11-2021 - 4-2022
Channel Development Director - Home
Future
2-2021 - 11-2021
Director of Planning & Growth
Future
In the press

Media appearances

Peer Jelendorf Announced as New Smart Money People CEO. Featured in Financial IT
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Smart Money People appoints Peer Jelendorf as CEO. Featured in The Intermediary
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Education
2012 - 2014
Master of Science (M.Sc.)
Lund University
2008 - 2012
Bachelor of Arts (B.A.)
Universität Rostock
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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