Pek Pongpaet

Pioneer
DISC Type : DIS

CEO & Founder at Impekable

San Francisco, California, United States

Overview

Pek Pongpaet is the CEO and Founder of Impekable, a digital agency focused on AI development and enterprise software solutions. A graduate of the University of Illinois Chicago, he transitioned from engineering to design, delivering over 300 software projects for clients like Google and Nike. People describe him as smart, dedicated, personable, and an expert in design.

As the son of a diplomat, Pek grew up in diverse locations, which he credits for his ability to overcome cultural barriers. He is a mentor at Techstars and 500 Startups, enjoys teaching, and hosts the "What is UX? " podcast to share insights from seasoned designers with younger professionals. He believes in curiosity, preparation, and perseverance.

Interestingly, Pek is a martial arts practitioner who performed motion capture for characters like Sub-Zero and Raiden in six "Mortal Kombat" video games.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI-Powered Communications
His company builds AI-driven contact centers, chatbots, and IVRs, partnering with leaders like Twilio and ElevenLabs to create innovative communication tools.
Enterprise UX Design
He founded his agency to solve complex software problems with simple user experiences and has led design for clients like Adobe, Google, and Tesla.
Startup Mentorship
He actively advises startups at Techstars and 500 Startups, lending his expertise in product development, user experience, and business strategy.

Media Appearances

Pek has no verified media appearances

Work History

10-2012
CEO & Founder at Impekable
8-2017
Mentor at Techstars
3-2016
Mentor at 500 Startups
3-2024 - 3-2025
Member at Hampton
10-2018 - 3-2024
Advisor at ClosedWon (Stealth)

Education

Bachelor's degree from University of Illinois Chicago

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Francisco, California, United States Job Level : Leadership Designation : CEO & Founder at Impekable
URL has been copied!

Insights For Selling To Pek

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pek is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Pek

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Pek move?

  • They are generally fast movers and can take quick decisions
  • Can Pek take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Pek

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.