Penny Norman in

Penny Norman

Go-getter · DISC type d
VP Strategy & Comms at Rescue | The Behavior Change Agency
📍 Vancouver, British Columbia, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
VP Strategy & Comms
Job Level
Senior
Location
Vancouver, British Columbia, Canada
Personality Overview

How Penny shows up

Self-Confident
Vision Oriented
Direct & Candid

They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Penny cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2024
VP Strategy & Comms
Rescue | The Behavior Change Agency
5-2023 - 6-2024
Group Director of Strategy
Rescue | The Behavior Change Agency
12-2021 - 5-2023
Strategy Director
Rescue | The Behavior Change Agency
8-2021 - 12-2021
Senior Strategist
Rescue | The Behavior Change Agency
4-2020 - 7-2022
Board Chair
Sea Smart
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2000 - 2004
MA Hons
The University of Edinburgh
Education details unavailable
Selkirk High School
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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