Penny Wilkinson

Reviewer
DISC Type : Ci

Head of Communications at ECITB

London, England, United Kingdom

Overview

Penny has no verified overview

Personality Overview

Informal Yet Blunt

Challenger

Late Adopter

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Penny has no verified topics they care about

Media Appearances

Penny has no verified media appearances

Work History

1-2023
Head of Communications at ECITB
10-2019 - 12-2022
Head of Communications at Thomas Pocklington Trust
1-2014 - 10-2019
Marketing Communications Manager at Optoma
12-2012 - 12-2013
Corporate Communications Manager at Creative Skillset
11-2003 - 12-2012
Promotions Manager at National Forest Company

Education

1994 - 1997
Bachelor's degree from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Communications at ECITB
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Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Penny

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Penny take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Penny

Personality Compatibility


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