Periyaswamy is a hands-on SaaS sales leader with over 13 years of experience building predictable sales engines for early-stage startups. He was the first go-to-market hire at breakout companies like Freshworks and Testsigma, repeatedly scaling outbound sales from zero to over $1M ARR. He holds a BSc from Alagappa University.
His core focus is setting up scalable sales processes and leading lean teams in fast-paced environments. He is known for converting early adopters into long-term customers by creating repeatable GTM playbooks for mid-market and enterprise segments.
He is a specialist in taking early-stage SaaS companies from 0 to $1M in outbound sales revenue.
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