Periyaswamy P.

Enthusiast
DISC Type : i

Head of Sales at NocoDB

Bengaluru, Karnataka, India

Overview

Periyaswamy is a hands-on SaaS sales leader with over 13 years of experience building predictable sales engines for early-stage startups. He was the first go-to-market hire at breakout companies like Freshworks and Testsigma, repeatedly scaling outbound sales from zero to over $1M ARR. He holds a BSc from Alagappa University.

His core focus is setting up scalable sales processes and leading lean teams in fast-paced environments. He is known for converting early adopters into long-term customers by creating repeatable GTM playbooks for mid-market and enterprise segments.

He is a specialist in taking early-stage SaaS companies from 0 to $1M in outbound sales revenue.

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Go-to-Market Strategy
He specializes in creating and executing repeatable GTM playbooks for startups, targeting mid-market and enterprise segments to unlock growth.
Scaling Sales Teams
He has a proven track record of building entire revenue organizations from the ground up, hiring and coaching SDRs, BDRs, and AEs to create high-performance cultures.
Outbound Sales
As a "0 to $1M outbound sales specialist, " he excels at designing and executing outbound playbooks that build strong revenue foundations for early-stage companies.

Media Appearances

Periyaswamy has no verified media appearances

Work History

8-2025
Head of Sales at NocoDB
8-2024 - 7-2025
Sales Director at SuprSend
2-2019 - 1-2024
Director Sales at Testsigma Inc
9-2017 - 2-2019
Director Sales - Sales Development at Synup
4-2014 - 7-2016
Manager Inside Sales at ChargeBee

Education

2005 - 2008
Bsc from Alagappa University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Sales at NocoDB
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Insights For Selling To Periyaswamy

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Periyaswamy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Periyaswamy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Periyaswamy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Periyaswamy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Periyaswamy

Personality Compatibility


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