Pernille Halken

Examiner
DISC Type : cs

Senior Educational Event Manager at Coloplast A/S

Humlebæk, Capital Region of Denmark, Denmark

Overview

Pernille is an experienced event manager at Coloplast, specializing in the medical marketing sector. She has a history of progressing through senior roles, focusing on planning and executing large-scale international congresses and customer events for healthcare professionals. She holds a Masters degree from Copenhagen Business School.

She has managed global customer events with more than 500 delegates.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Global Event Management
Her career at Coloplast has been centered on managing and driving the company's participation in large-scale international congresses and customer events.
Medical Marketing
Her roles have consistently been within Global Marketing, specifically organizing events for healthcare professionals to support marketing initiatives.
HCP Engagement
Her work involves hosting events for subsidiaries and their customers, who are primarily healthcare professionals (HCPs).

Media Appearances

Pernille has no verified media appearances

Work History

11-2021
Senior Educational Event Manager at Coloplast A/S
12-2019
Senior Congress Manager at Coloplast
1-2008 - 12-2019
Project Manager, International customer events at Coloplast
3-2016 - 12-2019
Congress & Event Manager, Medical Marketing, Global Marketing at Coloplast A/S
Project Manager at NHG A/S

Education

1994 - 1999
Master from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Humlebæk, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior Educational Event Manager at Coloplast A/S
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Insights For Selling To Pernille

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pernille is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Pernille

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Pernille move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Pernille take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Pernille

Personality Compatibility


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