Perri Robinson

Enigma
DISC Type : cdi

Global Head of Marketing Campaigns at Meltwater

London, England, United Kingdom

Overview

Perri has no verified overview

Personality Overview

Challenger

Persuasive & Assertive

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Perri has no verified topics they care about

Media Appearances

Perri has no verified media appearances

Work History

3-2022
Global Head of Marketing Campaigns at Meltwater
2-2019 - 2-2022
Head of Enterprise Marketing, EMEA at Meltwater
7-2017 - 2-2019
Head Of Marketing, United Kingdom & Ireland at Meltwater
10-2006 - 8-2014
Screen printer and administrator at Area Screen Printers
8-2013 - 8-2013
Public Relations Intern at Automotive PR Global Network

Education

2010 - 2014
Bachelor's degree from Bournemouth University
2003 - 2010
A Level from Queensmead School

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Marketing Campaigns at Meltwater
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Insights For Selling To Perri

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Perri is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Perri

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Perri move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Perri take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Perri

Personality Compatibility


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