Pete Cunningham

Questioner
DISC Type : c

Vice President Customer Strategy & Execution at Tyson Foods

Rogers, Arkansas, United States

Overview

Pete has no verified overview

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Pete has no verified topics they care about

Media Appearances

Pete has no verified media appearances

Work History

2-2025
Vice President Customer Strategy & Execution at Tyson Foods
2-2023 - 1-2025
Director of Customer Development - Walmart Team at Tyson Foods
4-2021 - 2-2023
Senior Customer Development Manager - Walmart Team at Tyson Foods
12-2019 - 4-2021
Senior Customer Development Manager - SuperValu/UNFI Team at Tyson Foods
12-2018 - 12-2019
Senior Customer Development Manager at Tyson Foods

Education

Bachelor's Degree from Miami University
miniMBA Program from Miami University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Rogers, Arkansas, United States Job Level : Senior Designation : Vice President Customer Strategy & Execution at Tyson Foods
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Insights For Selling To Pete

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pete is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pete

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pete move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pete take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Pete

Personality Compatibility


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